Southern Tide was founded in 2006, by a then college student who was inspired to create a premium lifestyle brand combining modern design elements with preppy, southern style.

The product that started it all, the Skipjack Polo, set a new standard in comfort, fit and design. The brand quickly grew to become an entire collection: from unique button ups and original tshirts to vibrant pullover sweaters and novelty shorts.

Now with a full trendy women’s line and youth apparel, we’ve grown to offer a wide range of products appealing to those with an affection for the coast and an appreciation for classic design. We are the premier southern brand.